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Scaling Smarter: The Modern Marketing Playbook

Benjamin Blair Benjamin Blair

Why Your Marketing Funnel Is Failing—and How to Fix It

Why Your Marketing Funnel Is Failing—and How to Fix It

Most funnels are built for awareness, not action. We can change that.
Topics:

  • Common funnel leaks (bad targeting, weak CTAs, poor nurturing)

  • Full-funnel strategy overview (TOFU, MOFU, BOFU)

  • Quick wins to patch your funnel today
    CTA: Offer a free audit via the Compass Plan

Let’s be real—most marketing funnels suck.
They look good on paper, they have worked for all of us at one point or another, but in the real world over time, they leak leads, burn ad spend, scare prospects, and leave you wondering why your growth has stalled. The good news? The problem isn’t your product. It’s your funnel—and we can fix that.

The Problem: Most Funnels Are Built for Awareness, Not Action

Awareness is easy. You can throw a few bucks at Facebook and generate impressions all day. But impressions don’t pay the bills—conversions do. And if your funnel isn’t guiding people through the decision-making process with intention, you're just generating noise.

Here’s where most businesses go wrong:

  • Generic targeting that brings the wrong people in.

  • Weak middle-funnel content that doesn’t build trust.

  • Unclear CTAs that leave people hanging at the finish line.

The Breakdown: TOFU, MOFU, BOFU

Let’s simplify the funnel:

  • TOFU (Top of Funnel) – Grab attention. Think hooks, headlines, ads.

  • MOFU (Middle of Funnel) – Build trust. This is where most funnels fall apart.

  • BOFU (Bottom of Funnel) – Convert. This is your close—the call, the offer, the click.

Each stage needs to be treated like its own campaign, with content and messaging that matches where your lead is in their journey.

The Fix: Strategy Meets Systems

Here’s how I help clients plug the leaks and scale:

Audit the full journey – not just ad clicks, but post-click flow and nurture.
Fix your MOFU – Inject case studies, trust-builders, video walk-throughs.
Upgrade your CTAs – Make them clearer, bolder, and benefit-focused.
Set up tracking that actually works – Know what’s converting and what’s fluff.

Want a Funnel That Works? Start Here.

I built the Compass Plan specifically for this.
We do a full breakdown of your funnel—what’s working, what’s bleeding—and I hand you a strategy that shows you exactly how to fix it.

Monthly reports
A live strategy call
A plan your team can execute (or I can do it for you later)

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