Scaling Smarter: The Modern Marketing Playbook
The Rise of the AI-Powered Marketer
“The Rise of the AI-Powered Marketer”
Hook: AI isn’t taking your job—it’s making you ten times more valuable.
Topics:
What modern marketing looks like with AI in the driver’s seat
Tools you should be using (ChatGPT, OpenVoice, Make, etc.)
Automating the grind to focus on strategy
CTA: Pitch the CMO Plan as the future-proof growth solution
Let’s clear something up—AI isn’t replacing marketers. It’s replacing average marketing.
If you’ve been worried about your job, your agency, or your relevance in a world where AI seems to be doing everything, I’ve got good news: you’re asking the wrong question. The right question is: How do I use AI to multiply my impact?
The marketers who survive this wave aren’t the ones who resist the tools. It’s the ones who learn how to use them so well that they become indispensable—not just to their clients or companies, but to the strategy itself.
Marketing Has Evolved—Have You?
Today’s marketing landscape isn’t just faster, it’s exponentially more complex. You’re juggling:
Multiple ad platforms
Behavioral targeting
Content strategy
Funnel optimization
Lead nurturing
SEO
Email
Social
Video
Attribution
Oh, and you’re expected to do all of that while staying “on brand,” hitting KPIs, and proving ROI. Sound familiar? Now layer in AI—and everything changes. With the right systems in place, AI handles the grind work, freeing you to focus on the big moves.
Tools You Should Already Be Using
This isn’t some futuristic prediction. These are tools I’m actively using to drive results today:
ChatGPT
For copy, creative ideas, email sequences, social content, persona development, and even messaging simulations.
OpenVoice
Cloning voices and generating audio scripts instantly to power podcast intros, ad reads, and customer service prompts.
Make (formerly Integromat)
Your new automation assistant. Think Zapier on steroids. I use it to connect CRMs, email platforms, ad performance, and more—without writing a line of code.
RAG (Retrieval-Augmented Generation) Systems
Need your AI to know your business, not just the general internet? RAG lets you feed in your own documents, past campaigns, and company data to make the AI way more personalized. These aren’t “nice-to-haves.” They are non-negotiables if you want to compete in the next phase of digital marketing.
From Operator to Strategist
AI doesn’t make the marketer obsolete. It makes the strategic marketer unstoppable. The marketers who win in this new world are the ones who:
Know what to automate and what to humanize
Build systems that adapt, not campaigns that expire
Think across channels, formats, and platforms
Don’t just execute tasks—they design feedback loops
Once you have AI doing the labor, your thinking becomes your most valuable asset.
Want to Market Like It's 2025?
Most marketers are stuck in 2015—and they don’t even know it. The CMO Plan was built for the next era of growth. It’s where strategy meets system meets scale. Here’s what you get:
A custom AI marketing stack tailored to your needs
Automation workflows that eliminate busywork
Strategic oversight that keeps everything pointed at revenue
The infrastructure to grow smarter—not just louder
Whether you’re a solo operator or managing a team, this plan gives you the tools, training, and blueprint to future-proof your business.
Let’s build your AI-powered growth engine—together.